Social media tools for businesses

Social media has proven to be a powerful promotional tool in its most basic form — and even more so…

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business.…

Tips to protect your brand online

Your brand's online reputation is not helpless from negative reviews on consumer complaint sites. Though it's nearly impossible to remove…

How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed…

Make work easy with Microsoft’s new apps

Connections, Listings, and Invoicing are the most recent additions to Microsoft’s software lineup and they’re finally out of the beta…

Social media alternatives for business

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access…

Don’t let ‘rant’ sites hurt your business

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it…