How to use Twitter to grow your business

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public…

4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their…

Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business…

Social media tools for businesses

Social media has proven to be a powerful promotional tool in its most basic form — and even more so…

Turn Instagram followers into customers

Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses…

BCP tactics to keep your business running

Whether your business is hit with a brief power outage or by a natural disaster, any kind of interruption to…

Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s…

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where…

Here’s how you can manage Google reviews

More consumers are now turning to online reviews to help in their buying decision process. With Google reviews, you can…

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business.…