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How to leverage technology to increase efficiency

How to leverage technology to increase efficiency

Successful businesses make technology work for them, not the other way round. When used correctly, technology can make every task much easier to accomplish. So if you’re looking to increase staff efficiency, incorporate technology into your daily operations with the following methods. Change office...

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Why marketing automation should be a top priority for SMBs

Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online...

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Attract customers with these 7 types of video content

Attract customers with these 7 types of video content

Do you want to bolster your marketing campaigns? Then create videos and post them on social media. It doesn’t take much to make videos — you can finish high-quality ones using your smartphone and accessible video editing software. This makes them one of the most cost-efficient ways to target and convert...

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Back up your data with these four storage solutions

Back up your data with these four storage solutions

Businesses rely heavily on data for their daily operations. They use it for everything, from building client relationships to developing marketing strategies and so much more. But without data backups, businesses risk losing data in case of a disaster. Every business owner must develop a robust backup plan...

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Why dashboards are vital tools for your business

Why dashboards are vital tools for your business

People are visual creatures, which means we interpret visual data better than written words. That’s why most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand, making dashboards a critical part of the business analytics process. Here are some...

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Why small businesses should consider business intelligence

Why small businesses should consider business intelligence

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many are wary...

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Here are 4 ways your business can get ahead of the tech curve

Here are 4 ways your business can get ahead of the tech curve

The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more. Be...

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