Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business…

5 online reputation management mistakes

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many…

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending…